Fido Dido House by 7UP Free Experiential
PepsiCo Design and Innovation
Event and Happening Design Fido Dido House by 7UP Free Experiential by PepsiCo Design and Innovation Fido Dido House is a two day brand installation created in Covent Garden in London. The design translates the black and white two dimensional world of the character Fido Dido into a three dimensional space. Visitors move through themed areas, including a closet of iconic outfits and a kitchen pantry stocked with Fido Flakes. Further features include a fridge cool down, hammocks for resting, an interactive doodle wall, calm music and product sampling. The multi sensory setting invites guests to relax and brings the campaign message to life.
Bronze A' Design Award Winner
Fido Dido House by 7UP Free Experiential by PepsiCo Design and Innovation is a highly esteemed winner of the A' Event and Happening Design Award. Fido Dido House by 7UP Free Experiential earned the Bronze A' Design Award in 2020 and is showcased on The Competition Winners among other remarkable designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why Fido Dido House by 7UP Free Experiential design stands out from its competition.
About Fido Dido House by 7UP Free
Event and Happening Design Fido Dido House by 7UP Free Experiential by PepsiCo Design and Innovation Fido Dido House is a two day brand installation created in Covent Garden in London. The design translates the black and white two dimensional world of the character Fido Dido into a three dimensional space. Visitors move through themed areas, including a closet of iconic outfits and a kitchen pantry stocked with Fido Flakes. Further features include a fridge cool down, hammocks for resting, an interactive doodle wall, calm music and product sampling. The multi sensory setting invites guests to relax and brings the campaign message to life. Fido Dido House by 7UP Free earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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