Lays Signature Food
PepsiCo Design and Innovation
Event and Happening Design Lays Signature Food by PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
Golden A' Design Award Winner
Lays Signature Food by PepsiCo Design and Innovation is an esteemed winner of the A' Event and Happening Design Award. Lays Signature Food earned the Golden A' Design Award in 2021 and is showcased on The Competition Winners among other exceptional designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Lays Signature Food design stands out from its competition.
About Lays Signature
Event and Happening Design Lays Signature Food by PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Lays Signature earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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